There's no doubt that businesses get more clients from referrals than from advertising. Not only do referrals cost your business zero dime, but they're also the most effective form of advertising. Think about it for a moment, if you want to buy any product or service, you start by asking your friends or colleagues for their personal recommendations. In the end, you're likely to end up following recommendations rather than responding to an ad you've seen on the television or magazine.
Moreover, you can get referrals from old or existing happy clients or from potential ones who didn't actually buy your product or service but who happen to know about your business. You might have handed them your business card or brochure at a trade show or conference.
All in all, human relationships are known to be the most effective way of promoting and advertising any kind of business, and if you want to boost your business, the best approach is to go out and interact directly with your target market.
But Human personalities are all different and some people dread the face to face conversation with others. Maybe they are shy, introverted and don't feel capable of going out meeting people and introducing their business to them. That is totally normal, we are all different. An introverted person isn't supposed to become an extroverted person overnight; nor a reserved person an outgoing one. And luckily we don't have to!
Nevertheless, we all need to step out from our comfort zone at times and the rewards are really worth the effort! For when there is a will, there is a way. And your will and determination to take your business to the next level, will boost you to find new ways to promote your business through direct interaction with your potential clients.
If you're looking to grow your business and are open to giving networking a chance, you'll need to go beyond your comfort zone. In most cases it doesn't matter whether people are introverts or extroverts, as going to networking events can be highly beneficial for any business owner.
However, if you're extremely shy and uncomfortable, it may be a good idea to take a colleague or mentor along to your first networking event to ease the pain. Knowing that you have a solid networking strategy that will deliver long-term results to grow your business will also enhance your motivation and make sure you get the most out of any event you attend.
Moreover, you can get referrals from old or existing happy clients or from potential ones who didn't actually buy your product or service but who happen to know about your business. You might have handed them your business card or brochure at a trade show or conference.
All in all, human relationships are known to be the most effective way of promoting and advertising any kind of business, and if you want to boost your business, the best approach is to go out and interact directly with your target market.
But Human personalities are all different and some people dread the face to face conversation with others. Maybe they are shy, introverted and don't feel capable of going out meeting people and introducing their business to them. That is totally normal, we are all different. An introverted person isn't supposed to become an extroverted person overnight; nor a reserved person an outgoing one. And luckily we don't have to!
Nevertheless, we all need to step out from our comfort zone at times and the rewards are really worth the effort! For when there is a will, there is a way. And your will and determination to take your business to the next level, will boost you to find new ways to promote your business through direct interaction with your potential clients.
If you're looking to grow your business and are open to giving networking a chance, you'll need to go beyond your comfort zone. In most cases it doesn't matter whether people are introverts or extroverts, as going to networking events can be highly beneficial for any business owner.
However, if you're extremely shy and uncomfortable, it may be a good idea to take a colleague or mentor along to your first networking event to ease the pain. Knowing that you have a solid networking strategy that will deliver long-term results to grow your business will also enhance your motivation and make sure you get the most out of any event you attend.
