In a recent NRG business networking event Chris Bose delivered an excellent talk on how to get more prospects for your business from your website. You can read the full text on his website. The elements of his process for getting more prospects are very useful in the context of generating more referrals in networking.
A good website is aimed at being found by relevant people and converting them to prospects and not just hits. In the same way successful networkers build relationships with potential advocates in the right market sectors rather than just randomly connecting with lots of people. They then motivate their Inner Network to generate referrals.
Niche Domination means aiming your website at only the targeted people who are interested in the specific stuff that you sell. In networking you want your network to remember the specific target market you solve problems for and the more precise you are the better.
If you need help in finding your niche then analyse who you work with today, who you enjoy working with and where the money comes from!
Good Networking!
Dave Clarke
Showing posts with label NRG. Show all posts
Showing posts with label NRG. Show all posts
Something to do with those business cards you collected
I was interrupted last week at a networking group meeting by someone who wanted to commend something to the group. Positive interruptions that enhance your message are always very welcome! He said it had been a really useful exercise to go through all the business cards he had collected over a couple years after reading the NRG workbook on developing your business networking plan.
He had separated these cards into the four categories suggested in the workbook. He uses Outlook to manage his contacts so he then created these categories in Outlook. He entered the details of any new contacts into his Outlook Address Book and then put all his contacts into those categories. This means he can now manage the interactions he has with his network more effectively. He can also see, at a glance, who he needs to focus his networking activity with.
The four categories of contacts are your Outer Network, your Resource Network, your Inner Network and your Advocate Network.
Your Outer Network is made up of the people that you have met, but have no real connection with. You don't know what you could do for them, but it is useful to have a record of where and when you met. You paths may well cross again and you make that connection.
Your Resource Network is made up of the people that you have met and you know them well enough to recognise they have a particular skill or offer a valuable service. You don’t want to spend more time in developing a relationship with them, but they are useful to introduce to other contacts when appropriate.
Your Inner Network is made up of the people that you have met, have had some sort of follow up and are building a relationship. They share a similar target market to you and probably provide a service that is complementary to yours. We will call them your Inner Network & it is spending time with these people that starts to make networking really work. One really efficient way of doing this is to ensure you belong to the same networking groups.
Your Advocate Network is the small group of people you would go out of your way to find introductions and referrals for. The people you advocate are the people you have already developed a relationship with and you know, like, rate and trust them. It is spending time doing things for these people where you get the highest networking returns.
Successful networkers have up to 30 people in their Inner Network & about 6 Advocates. Do you know who these people are for you?
Good Networking!
Dave Clarke
He had separated these cards into the four categories suggested in the workbook. He uses Outlook to manage his contacts so he then created these categories in Outlook. He entered the details of any new contacts into his Outlook Address Book and then put all his contacts into those categories. This means he can now manage the interactions he has with his network more effectively. He can also see, at a glance, who he needs to focus his networking activity with.
The four categories of contacts are your Outer Network, your Resource Network, your Inner Network and your Advocate Network.
Your Outer Network is made up of the people that you have met, but have no real connection with. You don't know what you could do for them, but it is useful to have a record of where and when you met. You paths may well cross again and you make that connection.
Your Resource Network is made up of the people that you have met and you know them well enough to recognise they have a particular skill or offer a valuable service. You don’t want to spend more time in developing a relationship with them, but they are useful to introduce to other contacts when appropriate.
Your Inner Network is made up of the people that you have met, have had some sort of follow up and are building a relationship. They share a similar target market to you and probably provide a service that is complementary to yours. We will call them your Inner Network & it is spending time with these people that starts to make networking really work. One really efficient way of doing this is to ensure you belong to the same networking groups.
Your Advocate Network is the small group of people you would go out of your way to find introductions and referrals for. The people you advocate are the people you have already developed a relationship with and you know, like, rate and trust them. It is spending time doing things for these people where you get the highest networking returns.
Successful networkers have up to 30 people in their Inner Network & about 6 Advocates. Do you know who these people are for you?
Good Networking!
Dave Clarke
A simple equation for networking successfully
'Can you make networking really simple?' was the headline last week when I wrote about making networking simple. Someone asked me if I could give them a simple equation for successful networkng. Here is what I gave them:
First of all you need to know what you actually want from your networking. Then you can do the things that will ensure you achieve your goals.
At NRG-networks we encourage people to use the NRG Advocate Marketing System. The 5 simple steps include the essential components in this equation - your plan and a structured approach;
1. Set your networking objectives
2. Identify your target market
3. Develop your proposition
4. Define your inner network
5. Build your advocates
Read more about this business networking system here.
Good Networking!
Dave Clarke
plan + structured approach = successful networking
First of all you need to know what you actually want from your networking. Then you can do the things that will ensure you achieve your goals.
At NRG-networks we encourage people to use the NRG Advocate Marketing System. The 5 simple steps include the essential components in this equation - your plan and a structured approach;
1. Set your networking objectives
2. Identify your target market
3. Develop your proposition
4. Define your inner network
5. Build your advocates
Read more about this business networking system here.
Good Networking!
Dave Clarke
Does your website tell us about you or some Corporate We?
In an excellent talk at an NRG networking lunch in London this week Ecademy founder Penny Power was sharing some of the insights from her new book. Know Me, Like Me, Follow Me is all about what online social networking means for you and your business.
One of the points was that building trust is fundamental. Your clients are more interested in the person behind the brand not the brand. One of the mistakes that small businesses make is to try and look bigger and more corporate than they really are. You can see this in many websites which are all about some 'Corporate We'. People are much more interested in YOU than that.
Good Networking!
Dave Clarke
Get 7 networking secrets for business success
business networking | business networking events | business networking podcast
One of the points was that building trust is fundamental. Your clients are more interested in the person behind the brand not the brand. One of the mistakes that small businesses make is to try and look bigger and more corporate than they really are. You can see this in many websites which are all about some 'Corporate We'. People are much more interested in YOU than that.
Good Networking!
Dave Clarke
Get 7 networking secrets for business success
business networking | business networking events | business networking podcast
Ways of helping your advocates to refer you
I spoke at an event last night about the NRG Networking Advocacy Model*. The model suggests that effective networking is a result of building trusted relationships with your Inner Network. Others that share the same target market as you and provide a complementary service to yours. Over time you will actively refer and introduce some of these as you get to know, like, trust and rate them. Some of these will form your Advocate Network, the small group of people who regularly go out of their way to find introductions and referrals for you.
The speakers at the Referral Institute Conference last week all reinforced this view of networking. Sarah Owen addressed the subject of helping others to advocate you as you advocate them. The very act of advocating someone else is motivation for them, but only if they know! Unless you educate them on this and what you are looking for they will probably miss opportunities.
In your One2One interactions have you made sure they really know what you do and where? Can they pass on why you are good and what you love about your business? Do they know how you want to be promoted and who specifically you want to meet? Is there anything else that would make you stand out?
They may be saying things about you that you could use yourself.
*My previous post 'The Advocacy Model: Develop Advocates' has more detail and links to further posts on this subject.
Good Networking!
Dave Clarke
Get 7 networking secrets for business success
business networking | business networking events | business networking podcast
The speakers at the Referral Institute Conference last week all reinforced this view of networking. Sarah Owen addressed the subject of helping others to advocate you as you advocate them. The very act of advocating someone else is motivation for them, but only if they know! Unless you educate them on this and what you are looking for they will probably miss opportunities.
In your One2One interactions have you made sure they really know what you do and where? Can they pass on why you are good and what you love about your business? Do they know how you want to be promoted and who specifically you want to meet? Is there anything else that would make you stand out?
They may be saying things about you that you could use yourself.
*My previous post 'The Advocacy Model: Develop Advocates' has more detail and links to further posts on this subject.
Good Networking!
Dave Clarke
Get 7 networking secrets for business success
business networking | business networking events | business networking podcast
Beautiful Wife, Marvellous Mother, Loyal Friend
Today I attended the funeral for Susie Sharman, the wife of my colleague Kim Sharman. It was a lovely celebration of Susie's life and her influence on family, friends and others she came into contact with.
She leaves the World a better place as a result of her life and will be buried tomorrow with these words on her headstone:
Beautiful Wife
Marvellous Mother
Loyal Friend
A great way to be remembered and you can read more at www.rosiebear.co.uk
Dave Clarke
She leaves the World a better place as a result of her life and will be buried tomorrow with these words on her headstone:
Beautiful Wife
Marvellous Mother
Loyal Friend
A great way to be remembered and you can read more at www.rosiebear.co.uk
Dave Clarke
Something we don't know about you
Have you ever been to a business networking event and left feeling that you didn't really get to know anyone? The conversations at business networking events can be very dull if everyone just talks about their business.
At the more 'formal' part of NRG Business Networking Events we have an aide memoire to help people introduce themselves and their business. This includes the usual business stuff - name, business, target market and ideal connections. It also invites the person to share something about themselves that we would not know in the ordinary course of business. Often this is when people come alive, smile and reveal their true nature. Especially when they talk about one of their passions.
That often is the spark for a conversation with someone and a real connection where you get to know and like each other. It's those connections that lead to follow up and a good business relationship based on trust where you become advocates. That's when networking really starts to work.
Good Networking!
Dave Clarke
Get 7 networking secrets for business success
business networking | business networking events | business networking podcast
At the more 'formal' part of NRG Business Networking Events we have an aide memoire to help people introduce themselves and their business. This includes the usual business stuff - name, business, target market and ideal connections. It also invites the person to share something about themselves that we would not know in the ordinary course of business. Often this is when people come alive, smile and reveal their true nature. Especially when they talk about one of their passions.
That often is the spark for a conversation with someone and a real connection where you get to know and like each other. It's those connections that lead to follow up and a good business relationship based on trust where you become advocates. That's when networking really starts to work.
Good Networking!
Dave Clarke
Get 7 networking secrets for business success
business networking | business networking events | business networking podcast
You don't get fit by joining a gym...
Yesterday I wrote in 'It takes more than just showing up' about the importance of following up and building relationships in effective business networking. Later on I received an email from my colleague Martin Davies with the following quote.
"You don't get fit by joining a gym...
You don't learn to swim by reading a book...
You don't build relationships without meeting people..."
He went on to say that if you follow a good process, however, you will get the results you want, whether it be fitness, swimming or building business relationships. A good networking group provides the process and the environment that allows you to turn contacts into relationships that result in business for you.
For a great story about this follow the link to 'Winning a Major New Client through A Networking Relationship'.
Good Networking!
Dave Clarke
Get 7 networking secrets for business success
business networking | business networking events | business networking podcast
"You don't get fit by joining a gym...
You don't learn to swim by reading a book...
You don't build relationships without meeting people..."
He went on to say that if you follow a good process, however, you will get the results you want, whether it be fitness, swimming or building business relationships. A good networking group provides the process and the environment that allows you to turn contacts into relationships that result in business for you.
For a great story about this follow the link to 'Winning a Major New Client through A Networking Relationship'.
Good Networking!
Dave Clarke
Get 7 networking secrets for business success
business networking | business networking events | business networking podcast
Much more than just new business from networking
I was chatting about a mutual friend with the seminar speaker at a Business Networking Lunch last week. He said that whenever they meet he is introduced as "the man who saved me quarter of a million in 5 minutes!".
He went on to explain that a short conversation at a previous NRG event had pointed our mutual friend at a $25000 solution rather then his original quotes of £300000.
As you build trusted business networking relationships they lead to much more in the way of support than just new business.
Good Networking!
Dave Clarke
Get 7 networking secrets for business success
business networking | business networking events | business networking podcast
He went on to explain that a short conversation at a previous NRG event had pointed our mutual friend at a $25000 solution rather then his original quotes of £300000.
As you build trusted business networking relationships they lead to much more in the way of support than just new business.
Good Networking!
Dave Clarke
Get 7 networking secrets for business success
business networking | business networking events | business networking podcast
Can you explain what you do so others can pass it on?
Many providers of business to business and professional services find it hard to explain their expertise in simple terms. In 'Dominating your niche through Business Networking' I wrote about how Chris Bose did just that.
Chris explained in simple terms the relationship between complex Power Laws and Internet Traffic. He did it so well that others are able to pass on his message and his expertise. I overheard a conversation during a London NRG-networks lunch yesterday where someone was explaining Chris' ideas to someone else struggling with generating enquiries from their website. This was someone who had attended one of Chris' Seminars at NRG a year ago!
If you can find a way that others can pass on your message, no matter how complex, in simple terms it's a real help to those that want to advocate you. Those that have got to know, like and trust you.
Good Networking!
Dave Clarke
Get 7 networking secrets for business success
business networking | business networking events | business networking podcast
Chris explained in simple terms the relationship between complex Power Laws and Internet Traffic. He did it so well that others are able to pass on his message and his expertise. I overheard a conversation during a London NRG-networks lunch yesterday where someone was explaining Chris' ideas to someone else struggling with generating enquiries from their website. This was someone who had attended one of Chris' Seminars at NRG a year ago!
If you can find a way that others can pass on your message, no matter how complex, in simple terms it's a real help to those that want to advocate you. Those that have got to know, like and trust you.
Good Networking!
Dave Clarke
Get 7 networking secrets for business success
business networking | business networking events | business networking podcast
Why are you networking & are you prepared?
Someone phoned me earlier and said could she come to the next NRG Business Networking Event because someone had told her she should. When I asked what she was networking for she wasn't really sure. I explained the importance of understanding why first.
In the first episode of the NRG Business Networking Podcast I talked about the importance of asking yourself why you are networking. You can then prepare yourself fully to ‘Power up Your Networking’ and get the results you want. Listen below:
Good Networking!
Dave Clarke
Get 7 networking secrets for business success
business networking | business networking events | business networking podcast
In the first episode of the NRG Business Networking Podcast I talked about the importance of asking yourself why you are networking. You can then prepare yourself fully to ‘Power up Your Networking’ and get the results you want. Listen below:
Good Networking!
Dave Clarke
Get 7 networking secrets for business success
business networking | business networking events | business networking podcast
Engaging with people in Networking
I was talking with an NRG member today about his experiences presenting Seminars at NRG Business Networking Lunch Events. He shared that he had received 2 referrals from people at each of the last 2 talks, but none for the 2 before those. The only thing that differed was that he did not use a PowerPoint presentation in the last 2 and felt the audience was much more engaged with him as a result.
Finding ways of engaging with the people you regularly meet networking are vital in getting to build strong business relationships. Presenting to your group is a great way of engaging and adding value to the others. An experience of you sharing your expertise first hand goes a long way to establishing your credibility and building trust in you and your services.
How many speaking slots do you have in your diary?
Good Networking!
Dave Clarke
Get 7 networking secrets for business success
business networking | business networking events | business networking podcast
Finding ways of engaging with the people you regularly meet networking are vital in getting to build strong business relationships. Presenting to your group is a great way of engaging and adding value to the others. An experience of you sharing your expertise first hand goes a long way to establishing your credibility and building trust in you and your services.
How many speaking slots do you have in your diary?
Good Networking!
Dave Clarke
Get 7 networking secrets for business success
business networking | business networking events | business networking podcast
Making yourself indispensable to clients
One of the attendees at NRG in Birmingham last week shared his reason for networking, "it helps make me indispensable to clients".
He explained that he is often contacted by clients who say "I know you don't do this, but do you know someone who does ...?". He is able to refer people from his network and that strengthens his existing relationships and helps make him indispensable. He is also very attractive to the people he meets networking.
A great approach to have, and very profitable too!
Good Networking!
Dave Clarke
Get 7 networking secrets for business success
business networking | business networking events | business networking podcast
He explained that he is often contacted by clients who say "I know you don't do this, but do you know someone who does ...?". He is able to refer people from his network and that strengthens his existing relationships and helps make him indispensable. He is also very attractive to the people he meets networking.
A great approach to have, and very profitable too!
Good Networking!
Dave Clarke
Get 7 networking secrets for business success
business networking | business networking events | business networking podcast
Taking the guess work out of networking
The primary business networking driver for many people is to generate more business from the people they meet. Not directly but by introductions to other people they know. Many opportunities to make referrals are missed by people because they do not see the possibility at the relevant time.
It takes time to build a relationship where people recommend and refer you as a matter of course when they spot an opportunity. At NRG-networks we call this Networking Advocacy and facilitate this relationship building process.
One of the great advantages of online networks is that they let you see who your contacts are connected to so that you can request an introduction. This means that online networks are becoming increasingly important as a valuable resource for your offline activities.
Good Networking!
Dave Clarke
Get 7 networking secrets for business success
business networking | business networking events | business networking podcast
It takes time to build a relationship where people recommend and refer you as a matter of course when they spot an opportunity. At NRG-networks we call this Networking Advocacy and facilitate this relationship building process.
One of the great advantages of online networks is that they let you see who your contacts are connected to so that you can request an introduction. This means that online networks are becoming increasingly important as a valuable resource for your offline activities.
Good Networking!
Dave Clarke
Get 7 networking secrets for business success
business networking | business networking events | business networking podcast
Dominating your niche online
Chris Bose presented an excellent seminar before the NRG Business Networking Lunch in London this week. Chris explained that if you work out a niche for your business you can get relevant traffic to your web pages from searches rather than just any old traffic. People are searching for solutions to their real problems rather than your actual service. If you address your web pages to these issues in the area you operate then you can attract the people looking for the answers you provide. You can then work on converting those into real interest in your services and make real sales.
He explained how to work out your niche by thinking about what people really buy from you and why they buy. You can also calculate when, where and how they do this. With this you can work out who your potential customers are and address your web pages to them and the issues you solve for them. If you have multiple markets then approach each niche separately.
There were a lot of lessons during his talk for successful offline networking. People often introduce themselves and what they do without sharing what they are looking for and how to spot an opportunity for them. Next time you are planning your introduction at a Networking Event think about who the people you meet are likely to know. What are the problems those people have that you provide a solution to? Concentrate on telling people about the issues you work on together with those likely to have these issues and where. Share the symptons that people can look out for to get you an introduction.
If you need some help with this then ask some of your customers what they really buy from you and why.
Good Networking!
Dave Clarke
Get 7 networking secrets for business success
business networking | business networking events | business networking podcast
He explained how to work out your niche by thinking about what people really buy from you and why they buy. You can also calculate when, where and how they do this. With this you can work out who your potential customers are and address your web pages to them and the issues you solve for them. If you have multiple markets then approach each niche separately.
There were a lot of lessons during his talk for successful offline networking. People often introduce themselves and what they do without sharing what they are looking for and how to spot an opportunity for them. Next time you are planning your introduction at a Networking Event think about who the people you meet are likely to know. What are the problems those people have that you provide a solution to? Concentrate on telling people about the issues you work on together with those likely to have these issues and where. Share the symptons that people can look out for to get you an introduction.
If you need some help with this then ask some of your customers what they really buy from you and why.
Good Networking!
Dave Clarke
Get 7 networking secrets for business success
business networking | business networking events | business networking podcast
More than just showing up
I love the quote from Woody Allen that 80% of success is showing up, but as Nick Ingram pointed out over at the NRG-networks Linkedin Group it takes more than just that.
As Nick said you need to show up regularly "Just stick at it, offer expertise and help, you will be rewarded in ROI, but it might take a while."
He then stressed the importance of follow-up and said, "How many people have I listened to who, when asked, admitted that they had not followed up on the people they had met or spoken to or who had given them contact details? I'll tell you, ... loads!"
So be persistent and don't forget the follow up.
Good Networking!
Dave Clarke
Get 7 networking secrets for business success
business networking | business networking events | business networking podcast
As Nick said you need to show up regularly "Just stick at it, offer expertise and help, you will be rewarded in ROI, but it might take a while."
He then stressed the importance of follow-up and said, "How many people have I listened to who, when asked, admitted that they had not followed up on the people they had met or spoken to or who had given them contact details? I'll tell you, ... loads!"
So be persistent and don't forget the follow up.
Good Networking!
Dave Clarke
Get 7 networking secrets for business success
business networking | business networking events | business networking podcast
The real opportunity represented by people in the room
If you are new to business networking you may well be looking for opportunities to do business with the people you meet. This can be a very short term view and you may well stop before you really get to the benefits to be gained from networking. Each person you meet knows many more people. In the longer term having that person as an advocate can lead you to repeated and consistent business opportunities. When you meet someone that has the potential to unlock many doors for you then build the relationship first.
Someone asked me today about the types of business represented in the NRG-networks groups. He said "I am keen to join but would like a summary of who your members are ?? Small / Medium or large business ..."
I replied "Mostly Directors & Partners in small (10 to 49 employees).
They are suppliers & trusted advisers to medium & large."
It is the second sentence in my reply that demonstrates the real opportunity. The size and types of business they have dealings and real influence with.
The subject also came up in this blog post recently;
'Having conversations that matter when networking'
Good Networking!
Dave Clarke
Get 7 networking secrets for business success
business networking | business networking events | business networking podcast
Someone asked me today about the types of business represented in the NRG-networks groups. He said "I am keen to join but would like a summary of who your members are ?? Small / Medium or large business ..."
I replied "Mostly Directors & Partners in small (10 to 49 employees).
They are suppliers & trusted advisers to medium & large."
It is the second sentence in my reply that demonstrates the real opportunity. The size and types of business they have dealings and real influence with.
The subject also came up in this blog post recently;
'Having conversations that matter when networking'
Good Networking!
Dave Clarke
Get 7 networking secrets for business success
business networking | business networking events | business networking podcast
Telling a story to illustrate what you do
One of the attendees at a seminar I presented last week on effective business networking shared that she had used some of the advance material at a breakfast meeting that morning. She had used her one minute there to tell a story about a client and felt that people fully understood for the first time what she did.
One of the exercises we use in NRG Business Networking Seminars is to try and help people communicate what they do in a way that people will understand more readily.
Some people have a tendency to over complicate their explanation of what they do. One very simple way to help people understand is to tell a quick story. The elements needed are a quick explanation of the situation one of your clients was facing, what you did and the result. With practice you can make sure the example represents the type of client you deal with, the problems they have that you solve and the results you achieve. It's no accident that the media use human interest in their stories so why not do the same?
Here is a quick example from one of our NRG networking groups. A new partner in a professional firm needed to generate his own clients from scratch within a limited time and with few local connections. He joined one of our networking groups and spent time each month connecting with other professionals and building a small number of good relationships giving support and making referrals where he could. A year on and he has a steadily increasing number of referrals and new clients from the time invested in these relationships.
Good Networking!
Dave Clarke
Get 7 networking secrets for business success
business networking | business networking events | business networking podcast
One of the exercises we use in NRG Business Networking Seminars is to try and help people communicate what they do in a way that people will understand more readily.
Some people have a tendency to over complicate their explanation of what they do. One very simple way to help people understand is to tell a quick story. The elements needed are a quick explanation of the situation one of your clients was facing, what you did and the result. With practice you can make sure the example represents the type of client you deal with, the problems they have that you solve and the results you achieve. It's no accident that the media use human interest in their stories so why not do the same?
Here is a quick example from one of our NRG networking groups. A new partner in a professional firm needed to generate his own clients from scratch within a limited time and with few local connections. He joined one of our networking groups and spent time each month connecting with other professionals and building a small number of good relationships giving support and making referrals where he could. A year on and he has a steadily increasing number of referrals and new clients from the time invested in these relationships.
Good Networking!
Dave Clarke
Get 7 networking secrets for business success
business networking | business networking events | business networking podcast
Building trust in networking
I have mentioned before the NRG-networks research into the process of building trust in business relationships through networking.
Alan Rae has conducted more recent research into the same topic and it's great to read that his findings support our own in his articles, Building Trust Part 1 and Part 2.
We identified a 4 step model for building trust, the Advocacy Model, and Alan identifies some of the key skills required:
- having the right attitude
- being absolutely clear about what you do
- being consistent
- being easy to talk to
- listening a lot
- finding helpful connections for the other person
He also summarises what it takes to make networking work really well:
"Above all you have to be clear about what you want out of it – be it collaborators, referrals, employees, introductions to finance. If you are helpful and you let other people know clearly what you do and what you want, consistently – then the magic will start to occur."
Good Networking!
Dave Clarke
Get 7 networking secrets for business success
business networking | business networking events | business networking podcast
Alan Rae has conducted more recent research into the same topic and it's great to read that his findings support our own in his articles, Building Trust Part 1 and Part 2.
We identified a 4 step model for building trust, the Advocacy Model, and Alan identifies some of the key skills required:
- having the right attitude
- being absolutely clear about what you do
- being consistent
- being easy to talk to
- listening a lot
- finding helpful connections for the other person
He also summarises what it takes to make networking work really well:
"Above all you have to be clear about what you want out of it – be it collaborators, referrals, employees, introductions to finance. If you are helpful and you let other people know clearly what you do and what you want, consistently – then the magic will start to occur."
Good Networking!
Dave Clarke
Get 7 networking secrets for business success
business networking | business networking events | business networking podcast
Are you prepared to go out of your way for others?
At an NRG-networks lunch meeting yesterday someone asked me how you get others to advocate you.
Someone else shared his view and said "When I meet someone I try and find out as much as I can about them and their business. That allows me to connect them to the contacts and information they need. Recently I met someone from a fantastic conference venue. They were already doing some business with a top four accounting firm and I was able to put her in touch with someone very senior in the organisation to help cement the relationship and gain further opportunities. She subsequently gave me a great referral to a partner in another accountancy firm."
A great example of how you develop networking advocates. A networking advocate goes out of their way to recommend your goods and services without being asked or expecting anything in return. Take time to develop the relationships with key members of your network. Go out of your way to connect them to key members of your network and introduce them to people who might benefit from their services. Become an advocate for them. And, guess what? What goes round comes round. People will eventually become advocates for you – and this is where the networking dividend really pays out!
Good Networking!
Dave Clarke
Get 7 networking secrets for business success
business networking | business networking events | business networking podcast
Someone else shared his view and said "When I meet someone I try and find out as much as I can about them and their business. That allows me to connect them to the contacts and information they need. Recently I met someone from a fantastic conference venue. They were already doing some business with a top four accounting firm and I was able to put her in touch with someone very senior in the organisation to help cement the relationship and gain further opportunities. She subsequently gave me a great referral to a partner in another accountancy firm."
A great example of how you develop networking advocates. A networking advocate goes out of their way to recommend your goods and services without being asked or expecting anything in return. Take time to develop the relationships with key members of your network. Go out of your way to connect them to key members of your network and introduce them to people who might benefit from their services. Become an advocate for them. And, guess what? What goes round comes round. People will eventually become advocates for you – and this is where the networking dividend really pays out!
Good Networking!
Dave Clarke
Get 7 networking secrets for business success
business networking | business networking events | business networking podcast
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