I was speaking to someone this morning who sits on one of the Bank of England advisory sub committees. She shared the prediction that 2008 would see many business owners feeling increasingly isolated.
In a business networking survey we conducted last year the feeling of being 'isolated in business' was one of the top three reasons given for joining a Business Network. It's lonely at the top!
Your network provides you with great support in addition to business. Take some time to assess if you have the complete support, resource and advocate networks you need around you. Start now to build your network where you have any holes and continue to nurture those existing relationships. If you only start to make and maintain the right connections when you really need them that may well be too late.
Good Networking!
Dave Clarke
Get 7 networking secrets for business success
Networking or Selling?
A couple of weeks back a contact said to me "I really need to be networking with Companies with more than 250 employees."
We explored this a little more & established that her target market includes companies with more than 250 employees. She is selling into those companies not networking with them. The C level executives of those businesses network with their peers. As an independent professional providing service to those businesses it is important to build a network with other professionals with complimentary products and services in that space. It is those trusted relationships that are the route to market.
If you are looking for business today from the people you meet that is selling. Successful networking builds your business for tomorrow.
Good Networking!
Dave Clarke
Get 7 networking secrets for business success
We explored this a little more & established that her target market includes companies with more than 250 employees. She is selling into those companies not networking with them. The C level executives of those businesses network with their peers. As an independent professional providing service to those businesses it is important to build a network with other professionals with complimentary products and services in that space. It is those trusted relationships that are the route to market.
If you are looking for business today from the people you meet that is selling. Successful networking builds your business for tomorrow.
Good Networking!
Dave Clarke
Get 7 networking secrets for business success
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