In this context NRG stands for Networking Reliability Grade and is used for the trust levels identified as key stages in the business networking research we did a couple of years ago.
The ultimate in relationship networking is when someone introduces you to a prospect for your product or service and introduces you as the person they simply must do business with. An ‘advocate’ introduction of this sort will only happen when you have built a business relationship based on complete trust.
In the research we established that trust is built through networking transactions and as the transaction value increases it is necessary for your trustworthiness or Networking Reliability Grade (NRG) to increase. Providing you perform well during networking transactions your NRG increases.
NRG levels move from 1 to 6. NRG level 1 is where no trust is required and NRG level 6 is where complete trust is required.
An example of a networking transaction where you only need NRG level 1 would be a simple introduction at an event.
An example of a networking transaction where you need NRG level 6 would be the ultimate described above.
I’ll introduce the other levels and some examples over the coming days together with what you have to do to move from NRG Level 1 to NRG Level 6.
Good Networking!
Dave Clarke
Social Network for Business Networking Professionals to market their business, press, blogs, events and networks.
Hey this networking stuff really does work....
Just found this post from Phil Parr of the branding agency twentyfive on Ecademy; "Hey this networking stuff really does work...."
Phil said, "After 18 months of hard networking, doing the lunches, going to the breakfasts, making time for 1-2-1 meetings and presenting seminars, I am finally starting to get referrals in to companies that are not only right in terms of size and turnover but are ready to do the serious deep level branding that we do!
I have to admit to a bit of a crisis in confidence a couple of months ago - I even thought of cutting right back on the activity (it just seemed like so much effort with no reward) but I stuck in there and it's proved to be the right decision.
So all you people out there who may be wavering - here's my advice: Stick it out, it may take some time, but the referrals are out there."
Phil's absolutely right. It does take time to build relationships and your reputation, but that's where it pays off. I suspect if all he had been doing were the meetings then he would still be waiting.
Good Networking!
Dave Clarke
Phil said, "After 18 months of hard networking, doing the lunches, going to the breakfasts, making time for 1-2-1 meetings and presenting seminars, I am finally starting to get referrals in to companies that are not only right in terms of size and turnover but are ready to do the serious deep level branding that we do!
I have to admit to a bit of a crisis in confidence a couple of months ago - I even thought of cutting right back on the activity (it just seemed like so much effort with no reward) but I stuck in there and it's proved to be the right decision.
So all you people out there who may be wavering - here's my advice: Stick it out, it may take some time, but the referrals are out there."
Phil's absolutely right. It does take time to build relationships and your reputation, but that's where it pays off. I suspect if all he had been doing were the meetings then he would still be waiting.
Good Networking!
Dave Clarke
It's who you know!
I am writing this after just collecting my laptop from a friend...
I live about 80 miles West of London and often get the train to attend meetings and events there. Yesterday morning I attended the launch of a new business in Central London. I had a meeting arranged in Reading (Berkshire) at lunchtime so I parked in Reading and got the train to and from London. On the return journey I left my bag on the train.
I called the train company with no luck. I called their lost property company and then the station with the final destination (Bristol). I learned that I wouldn't be able to find out until at least 6 hours later whether the bag had been handed in or not. I called my wife to get the number of a friend of ours who is a train driver with the train company concerned. By coincidence he was on his way to Bristol to start work and got there as my bag was being delivered to the lost property office. Panic over. A couple of weeks ago I helped him with a problem with a new computer and the beers were on him. The beers are definitely on me this time :-)
Good Networking!
Dave Clarke
I live about 80 miles West of London and often get the train to attend meetings and events there. Yesterday morning I attended the launch of a new business in Central London. I had a meeting arranged in Reading (Berkshire) at lunchtime so I parked in Reading and got the train to and from London. On the return journey I left my bag on the train.
I called the train company with no luck. I called their lost property company and then the station with the final destination (Bristol). I learned that I wouldn't be able to find out until at least 6 hours later whether the bag had been handed in or not. I called my wife to get the number of a friend of ours who is a train driver with the train company concerned. By coincidence he was on his way to Bristol to start work and got there as my bag was being delivered to the lost property office. Panic over. A couple of weeks ago I helped him with a problem with a new computer and the beers were on him. The beers are definitely on me this time :-)
Good Networking!
Dave Clarke
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